Now You Can See Cart Metrics Shopping Campaigns For On Google Ads

09 Jul

Marketers will now be able to monitor their e-commerce cart data to highlight the products that are resulting in profits. Considering the upcoming festive season, this new column in Google Ads will help marketers like you in many ways. E-commerce sellers can run their Google Ads and keep an eye on the cart metrics to better optimize their ad campaigns to garner greater gross profit.

The new metrics are currently in beta, will help the marketers in Google Ads Conversion Tracking down to the product level. It will provide an in-depth analysis of how every product is performing, their cart data, and how profitable each product is proving to be.

The cart data comprises of the following metrics -

Orders: Sales generated via ad clicks

Average Cart Size: Total number of items in the cart divided by the total number of orders.

Average Order Value: Revenue generated from ad clicks divided by the number of orders via ad clicks.

Cost Of Goods Sold (COGS): Total business costs incurred in the product.

Revenue: It refers to the income from transactions via ad clicks. It is calculated as the sum total of price of the items in a cart.

Gross Profit: It refers to the total profits from transactions bia ad clicks. It is calculated by subtracting COGS from Revenue.

Final Words:

If you want to access the new columns, you will require a Google global site tag for Google Ad conversion tracking set up. For receiving gross profit reporting data, you will have to add value for the Cost Of Goods Sold attribute under "Price & availability" in your product feed on Google Merchant Center.

With the top Google Adwords Services in Delhi, you can set up your Google Adwords account to boost your e-commerce business online. Our team of Google Adwords Professionals will help you in setting up your Google Merchant Account that will help you in making your products available on all Google services.

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