Video Marketing is using video to promote a brand, product or service, increase
engagement on social media or other digital channels, and educate your consumers on your brand and product offering.
Today more than 50% of consumers prefer video to other forms of content such as
emails and blogs. With faster bandwidths and higher data plans, and the increase in mobile use, online video is here to stay.
Video also enhances your Search Engine Optimization (SEO) results, increasing
organic traffic from Search Engine Result Pages (SERP) by 157%.
Part of the appeal of video, is that it is so versatile. It can be used for marketing,
corporate branding, storytelling, humour, testimonials and even to showcase key
features of your product of service.
Here are some of the channels you may consider for your video marketing campaign.
As video is excellent for sales conversion, there is no better place to post videos
than your own website. It will draw increased traffic and enhance SEO rankings. It
reflects well on your brand as well and gives it legitimacy.
Youtube is undoubtedly the largest channel for video content. As of 2018, there were approximately 1.9 billion users on Youtube, in fact, it is the second largest search engine after Google.
DigitalOye is one of the top YouTube Video Marketing Company in India offer cheap services.
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